Continuing Fossil’s campaign of curious people, their curious things and curious passions into the holidays, we filmed products with a paper-motif in various vignettes to signify different personality types and their perfect gifts: “Miss Sunshine,” “Uncle Fun,” “Space Cadet,” “Letterhead,” “Señor Analog,” to name a few. The brand video was distributed on social media, in stores, and then as part of a larger campaign on giant digital billboards in Times Square.

So naturally we went out and captured a little bit of the magic of Fossil at the Crossroads of the World. Merry Giftmas!

Running Time: 00:30 seconds